Trade Show Staff Training

Course Description

Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!

Deliverables:

At the end of this course, participants should be able to:

Recognize effective ways of preparing for a trade show
Know essential points to setting up a booth
Know the Do’s and Don’ts behaviors during the show
Acknowledge visitors and welcome them to the booth
Engage potential customers and work towards a sale
Wrap up the trade show and customer leads