Trade Show Staff Training

Course Description

Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early! 



At the end of this course, participants should be able to: 

  • Recognize effective ways of preparing for a trade show 
  • Know essential points to setting up a booth 
  • Know the Do’s and Don’ts behaviors during the show 
  • Acknowledge visitors and welcome them to the booth 
  • Engage potential customers and work towards a sale 
  • Wrap up the trade show and customer leads